Starting an Advertising Agency

  • Price: £5.99
  • Published: September 2016
  • Type: Business Opportunity Profile
  • Format: PDF
  • What qualifications and skills are required?
  • Key market issues and trends
  • Trading, commercial and legal issues
  • Legislation
  • Further information

Advertising agencies are typically commissioned by commercial, public sector or not-for-profit clients to devise, design and produce advertising and marketing campaigns for various media platforms, including print, radio, TV, brochures, leaflets, online and social media.

Small independent advertising agencies may subcontract different elements of a campaign to freelancers such as graphic designers, web designers and copywriters, although many employ specialist staff to carry out some of these tasks in-house.

This profile provides information about starting up and running an advertising agency. It describes the skills required, the training available, the current market trends and some of the key trading issues. It also explains the main legislation that must be complied with and provides sources of further information.

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