A Guide to Advertising Hotels, Guest Houses or Bed and Breakfast Accommodation Online

  • Price: £3.60
  • Published: December 2016
  • Type: Business Information Factsheet
  • Format: PDF

Online advertising is increasingly important for tourist accommodation providers, as more people research and book their holidays, business trips and leisure tours via the internet.

This factsheet introduces the main types of online listings and gives examples of some popular websites where you can advertise your hotel, guest house or bed and breakfast (B&B) accommodation.

It also explains how to assess the relevance of different opportunities for advertising and how to identify those that best suit your business and your budget. Finally, it covers managing your reputation online and looks at some of the legal issues associated with online customer reviews.

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