Choosing the Right Promotional Medium

  • Price: £3.60
  • Published: March 2015
  • Type: Business Information Factsheet
  • Format: PDF

Many small business owners struggle to choose which promotional or advertising medium to use and, instead of carefully planning the investment in a campaign, accept the first apparently good 'deal' that comes their way with no clear idea whether or not that particular medium will bring the results they hope for.

This factsheet will help you consider the most appropriate media for your promotional spend. It identifies the pros and cons of different types of advertising, and offers suggestions to help you make the right decisions. It provides hints and tips and sources of further information.

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