Choosing and Using a Graphic Designer

  • Price: £3.60
  • Published: November 2016
  • Type: Business Information Factsheet
  • Format: PDF

Promotional leaflets, advertisements, a website and stationery create an important representation of a business' image, so it is worth having them designed professionally. Well-designed marketing materials and stationery can give the impression of an established and trustworthy business, while badly designed literature can suggest exactly the opposite.

Rather than try to design and create marketing materials and images themselves, many small business owners employ the services of professional graphic designers to do this.

This factsheet describes the benefits of using a graphic designer. It explains how to find and choose a designer and prepare a project brief, as well as discussing the legal issues relating to copyright. It also identifies the possible costs involved.

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