Choosing and Using a PR Consultant

  • Price: £3.60
  • Published: January 2017
  • Type: Business Information Factsheet
  • Format: PDF

Public relations (PR) is concerned with protecting and enhancing an organisation's reputation, while successfully communicating its message to a wider audience. In a world increasingly dominated and influenced by the media, PR has become an important part of modern business. Even for a small enterprise, in some circumstances it can mean the difference between winning or losing clients and customers.

This factsheet explains the role PR can play in a business. It describes the ways that professional PR advice can help and suggests ways to find and choose the right PR consultant or agency.

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