Choosing and Using a PR Consultant
- Price: £3.60
- Published: January 2017
- Type: Business Information Factsheet
- Format: PDF
Public relations (PR) is concerned with protecting and enhancing an organisation's reputation, while successfully communicating its message to a wider audience. In a world increasingly dominated and influenced by the media, PR has become an important part of modern business. Even for a small enterprise, in some circumstances it can mean the difference between winning or losing clients and customers.
This factsheet explains the role PR can play in a business. It describes the ways that professional PR advice can help and suggests ways to find and choose the right PR consultant or agency.