How to become a Cosmetics and Toiletries Retailer

  • Price: £5.99
  • Published: December 2016
  • Type: Business Opportunity Profile
  • Format: PDF
  • Qualifications and skills
  • Key market issues and trends
  • Trading, commercial and legal issues
  • Legislation
  • Further information

Independent cosmetics and toiletries retailers supply a range of beauty and personal care products, including fragrances, make-up, hair and skincare and personal hygiene products, as well as men's grooming, sun protection and baby products. Some retailers specialise in organic or handmade cosmetics and toiletries. Retailers and their staff are generally expected to provide skincare and make-up advice.

As well as trading from traditional retail premises, cosmetics and toiletries retailers increasingly trade online and some supply via mail order.

The cosmetics and toiletries market is highly competitive and dominated by markets leaders such as Boots, Superdrug and the Body Shop. Independent retailers also face considerable competition from supermarket chains, which stock a range of cosmetics and toiletries, cosmetics concessions located in department stores such as John Lewis and House of Fraser and run by brands such as Clinique and Clarins, and specialist cosmetics retailers such as Space NK and Kiehls. There are also several cosmetics brands such as Avon and the Body Shop that are distributed directly to consumers on a party plan or direct sales basis around the UK.

This profile provides information about starting up and trading as a cosmetics and toiletries retailer. It describes the skills required, the training available, the current market trends and some of the key trading issues. It also explains the main legislation that must be complied with and provides sources of further information and support.

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