A Guide to Creating a Business Logo

  • Price: £3.60
  • Published: November 2015
  • Type: Business Information Factsheet
  • Format: PDF

Developing an effective logo for your business demands creativity and a thorough understanding of your customers or market and the message that you are trying to project. Your logo is a visual mark that represents your business and eventually may become recognised as part of your brand. It can help customers to remember you and distinguishes you from your competitors.

This factsheet explains the process of creating a business logo and provides suggestions about what to look for when choosing the designs, colours and text that are right for your business. It also explains the legal restrictions relating to using logos and highlights some of the online resources available to help you create your logo.

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