How to become a Designer Wear Retailer

  • Price: £5.99
  • Published: April 2015
  • Type: Business Opportunity Profile
  • Format: PDF
  • What qualifications and skills are required?
  • What are the key market issues and trends?
  • What are the main trading issues?
  • Legislation
  • Further information

Designer wear retailers specialise in supplying 'up-market' fashion garments, including items from iconic established labels and up-and-coming designers. They typically target customers looking for unique, exclusive high fashion or 'haute couture' items that make a distinctive fashion statement, and usually trade from boutique premises providing a 'luxury retail experience'.

Some stock clothing and accessories for all occasions, while other specialise in casual wear, formalwear, footwear or accessories such as handbags, hats and jewellery. This profile focuses on retailers supplying luxury fashion ranges, while mid-range fashion and accessories are covered separately in BOP 300, Women's Fashion Retailer, and in BOP 109, Fashion Accessories Retailer.

As well as trading from traditional retail premises, some designer wear retailers also trade online and supply items by mail order.

This profile provides information about starting up and trading as a designer wear retailer. It describes the skills required, the training available, the current market trends and the key trading issues. It also identifies the main legislation that must be complied with and provides sources of further information.

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