Starting an Entertainment Agency
- Price: £5.99
- Published: May 2016
- Type: Business Opportunity Profile
- Format: PDF
- What qualifications and skills are required?
- Key market issues and trends
- Trading, commercial and legal issues
- Further information
Entertainment agencies act as intermediaries between anyone who arranges events and books acts and a variety of entertainers and performers. Bookers typically include event organisers, the managers of hotels, pubs and clubs, cruise ships and party planners. Some agencies specialise in a particular type of act, for example comedians, look-alikes or magicians, while others work with a range of performers including musicians, bands, snake charmers and stilt walkers.
The work of an agency involves negotiating fees and contracts with bookers and entertainers and arranging auditions and castings, as well as handling the administrative side of the business. Most agency proprietors will have been involved in the entertainment industry at some point, as this type of business requires first-hand experience of the sector. The agency owner may have several agents working under them, each of whom may specialise in different types of acts.
This profile provides information about starting up and trading as an entertainment agency. It describes the skills required, the training available, the current market trends and some of the key trading issues. It also explains the legislation that must be complied with and provides sources of further information and support.