A Guide to Methods of Entering Export Markets
- Price: £3.60
- Published: September 2015
- Type: Business Information Factsheet
- Format: PDF
If you are thinking about exporting for the first time, you may be unsure about the best way to approach your chosen export market and how to manage a complex marketing and distribution process from a distance. You may choose to sell your product or service direct to overseas customers, or decide to sell indirectly via a third party. It is important to undertake thorough research and be clear about your chosen method of market entry before you start exporting.
This factsheet will help you select an export market-entry method that is suitable for your business. It explains the difference between direct and indirect exporting, and provides links to a range of sources of further information and advice.