How to become a Greengrocer

  • Price: £5.99
  • Published: January 2017
  • Type: Business Opportunity Profile
  • Format: PDF
  • Qualifications and skills
  • Key market issues and trends
  • Trading, commercial and legal issues
  • Legislation
  • Further information

Greengrocers are specialist retailers of fresh fruit and vegetables, often along with other fresh produce such as herbs and spices, eggs, milk, cheese and bread. Some greengrocers sell fresh flowers and plants. Greengrocers traditionally trade from high-street premises, although many also trade from market stalls and deliver fruit and vegetable boxes to local customers. As well as supplying consumers, greengrocers also supply to trade customers such as local restaurants and cafés by providing regular deliveries of fruit and vegetables.

Independent greengrocers face intense competition from national supermarket groups, symbol groups such as Nisa and Mace, and grocery retail chains (many of which offer home delivery), as well as suffering from decreasing footfall on the high street in general.

This profile provides information about starting up and trading as a greengrocer. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the legislation that must be complied with and provides sources of further information and support.

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