How to become a Lingerie Retailer

  • Price: £5.99
  • Published: June 2017
  • Type: Business Opportunity Profile
  • Format: PDF
  • Qualifications and skills
  • Key market issues and trends
  • Trading, commercial and legal issues
  • Legislation
  • Further information

Lingerie retailers supply a wide range of underwear, hosiery, swimwear and nightwear, typically targeting women looking for mid-market to high-quality ranges of lingerie from established, well-known labels. They usually offer a bra-fitting service, and many stock maternity, nursing and mastectomy bras. Some specialise in supplying items for particular customer groups, such as larger cup sizes, teens or bridal lingerie.

As well as trading from traditional retail premises, many lingerie retailers supply items by mail order and trade online, often via retail platforms such as ASOS Marketplace (

This profile provides information about starting up and trading as a lingerie retailer. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the legislation that must be complied with and provides sources of further information.

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