Profiling Your Target Market

  • Price: £3.60
  • Published: June 2015
  • Type: Business Information Factsheet
  • Format: PDF

Before your business can realistically or effectively begin a marketing campaign, you will need to be able to answer two vital questions:

  • Who is your target market?
  • What does your target market want or need that your business can provide?

Without detailed and precise answers to these questions, you cannot develop your marketing strategy or implement an effective sales and marketing plan.

This factsheet provides an introduction to profiling your target market and customers and explains the importance of fully understanding their needs. It also includes hints and tips and sources of further information.

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