How to become a Market Researcher

  • Price: £5.99
  • Published: June 2016
  • Type: Business Opportunity Profile
  • Format: PDF
  • What qualifications and skills are required?
  • Key market issues and trends
  • Trading, commercial and legal issues
  • Legislation
  • Further information

Market researchers are qualified professionals who collect and analyse data and information for a range of organisations to assist with their business, social and commercial decision-making.

Market researchers are usually engaged directly by clients that include financial institutions, charities, commercial firms and public sector organisations, including local and national government, to work as freelance consultants on a project-by-project basis. There are also opportunities for freelance researchers to obtain short-term contract work with larger market research agencies or firms (typically in the financial services and fast-moving consumer goods (FMCG) sector).

This profile provides information about starting up and trading as a freelance market researcher. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the main legislation that must be complied with and provides sources of further information and support.

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