How to become a Marketing Consultant

  • Price: £5.99
  • Published: May 2015
  • Type: Business Opportunity Profile
  • Format: PDF
  • What qualifications and skills are required?
  • What are the key market issues and trends?
  • What are the main trading issues?
  • Legislation
  • Further information

Marketing consultants are contracted by commercial, voluntary and public sector clients to provide expertise and hands-on assistance to organisations that lack the skills, knowledge or confidence to develop marketing strategies or promote their products and services effectively on their own.

Typical services include assisting clients by reviewing marketing strategies, and providing advice to develop a marketing plan, which usually covers measurable marketing activities that can be carried out according to the client's specific requirements, targets and budget. Marketing consultants also typically provide hands-on support, such as reviewing and developing marketing materials, designing questionnaires, running focus groups and also implementing marketing campaigns on behalf of clients, and monitoring and measuring the results.

Some marketing consultants specialise in providing services for particular sectors, such as IT or retail, or are experts in a particular aspect of marketing, for example e-commerce or 'inbound' marketing such as social media or digital marketing.

This profile provides information about starting up and operating as a freelance marketing consultant. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the main legislation that must be complied with and provides sources of further information.

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