How to become a Marketing Consultant
- Price: £5.99
- Published: July 2017
- Type: Business Opportunity Profile
- Format: PDF
- Qualifications and skills
- Key market issues and trends
- Trading, commercial and legal issues
- Further information
Marketing consultants are engaged by commercial, voluntary and public sector clients to provide expertise, advice and hands-on assistance with a range of marketing projects and assignments.
Typical services include reviewing marketing strategies, and the development of marketing plans and campaigns. Marketing consultants also typically provide hands-on support with developing marketing materials, designing questionnaires, running focus groups and also implementing promotional campaigns, and monitoring and measuring the results.
Some consultants specialise in providing services for particular sectors, such as business to business (B2B), business to consumer (B2C) or retail, or are experts in a particular aspect of marketing, for example e-commerce or 'inbound' marketing such as social media and digital advertising.
This profile provides information about starting up and operating as a marketing consultant. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the legislation that must be complied with and provides sources of further information and support.