A Guide to Creating a Marketing Strategy
- Price: £3.60
- Published: June 2015
- Type: Business Information Factsheet
- Format: PDF
One of the most important factors that will contribute towards the long-term sustainable success of any business venture is defining and following a clear marketing strategy.
Despite this, most small firms do not have a formal marketing strategy or, even if they do, it is not followed and executed properly. A small business owner with the vision to create a dynamic, customer-focused marketing strategy - and the discipline to carry it out - will have a real opportunity to do something special with their business. This can help to create a 'buzz' that will set them apart from their competitors.
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also includes hints and tips, and sources of further information.