A Guide to Creating a Marketing Strategy

  • Price: £3.60
  • Published: June 2015
  • Type: Business Information Factsheet
  • Format: PDF

One of the most important factors that will contribute towards the long-term sustainable success of any business venture is defining and following a clear marketing strategy.

Despite this, most small firms do not have a formal marketing strategy or, even if they do, it is not followed and executed properly. A small business owner with the vision to create a dynamic, customer-focused marketing strategy - and the discipline to carry it out - will have a real opportunity to do something special with their business. This can help to create a 'buzz' that will set them apart from their competitors.

This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also includes hints and tips, and sources of further information.

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