Starting a Model Agency

  • Price: £5.99
  • Published: July 2017
  • Type: Business Opportunity Profile
  • Format: PDF
  • Qualifications and skills
  • Key market issues and trends
  • Trading, commercial and legal issues
  • Legislation
  • Further information

Model agencies act as intermediaries and recruit, promote and supply models for a range of clients, including photographers, advertising agencies, fashion designers, public relations (PR) agencies, event organisers and media publishers. Some agencies specialise in supplying a particular type of model such as plus-size, glamour, catwalk or child models.

Agencies recruit self-employed models and find them assignments, liaise with clients (hirers), negotiate and collect fees on behalf of models. They charge models commission for their services, which is typically deducted from models' fees collected by agencies.

Model agencies are defined as 'employment' agencies under the Employment Agencies Act 1973 and the Conduct of Employment Agencies and Employment Businesses Regulations 2003 (as amended). The Act and regulations set out requirements such as the statutory information that should be included in agencies' contracts with both models and clients, stipulate the circumstances in which models may and may not be charged fees by the agency, and provide for protection of models' fees by requiring agencies to ring-fence fees in a separate bank account.

This profile provides information about starting up and running a model agency. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the legislation that must be complied with and provides sources of further information and support.

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