How to become a PR Consultant
- Price: £5.99
- Published: March 2016
- Type: Business Opportunity Profile
- Format: PDF
- What qualifications and skills are required?
- Key market issues and trends
- Trading, commercial and legal issues
- Further information
PR consultants provide services for a variety of organisations and individuals to promote and manage their reputations, working to raise their profiles and helping them gain competitive advantage. Individual PR consultants typically work on a variety of short and long-term projects ranging from product launches to building brand reputation or working with local communities. Larger consultancy firms also offer corporate communications, crisis management, investor relations and media training services.
This profile provides information about starting up and operating as a PR consultant. It describes the skills required, the training available, the current market trends and some of the key trading issues. It also identifies some of the main legislation that must be complied with and provides sources of further information.