A Guide to Getting a Press Release Published
- Price: £3.60
- Published: November 2016
- Type: Business Information Factsheet
- Format: PDF
In general, there are two main ways to get the name of a business mentioned in a local newspaper or other media: paying for an advertisement, or having a newsworthy event or story about the business that will attract media coverage. Both can be very effective, but a press release (or news release) can convey a message with a level of credibility that could result in immediate sales, enquiries and interest in a business.
Knowing how the press chooses one press release over another will give you an advantage in getting the coverage you're looking for. Most local newspapers and pressrooms receive dozens of press releases every day, so when yours arrives, it faces stiff competition.
This factsheet explains some of the key principles involved in preparing, writing and submitting effective press releases to the news media. It includes ideas for the type of news stories most likely to be covered, and identifies some of the pitfalls involved when writing and submitting releases.