Market Research Questionnaire - A Guide to Using a Add to cart

Product details Document date December 2009 Document type Business Information Factsheet Publisher Cobweb Information Ltd Price £3.99 Product access This is an electronic document in PDF format. You will be sent an e-mail with download instructions shortly after payment. Contents A market research questionnaire is a useful tool for collecting and understanding the views of your customers or potential customers. It is also a useful means of adding structure to an interview or focus group. The questions you ask may help you to estimate levels of demand, market size and opinions on pricing in relation to your product or service. In designing the questionnaire, you need to construct questions carefully in order to obtain unambiguous answers from respondents about their needs and wants. This factsheet outlines the most common methods of using questionnaires to find the information you need about your market, what types of questions you can ask and the style of questionnaire you could use. It also includes hints and tips and sources of further information. Add to cart

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