A graphic designer creates logos and other images for use on business stationery, promotional and technical literature, 3D designs for packaging, exhibitions and displays, signage and websites.
Your leaflets, advertisements and stationery provide an important representation of your business' image to customers so it is important to have these designed professionally. Well-designed marketing materials and stationery can give the impression of a dynamic, successful and trustworthy business, while badly designed literature can say exactly the opposite.
This factsheet describes how to choose a graphic designer who is right for your business and explains the design process, from producing a brief to organising the publication of your materials. It includes hints and tips and sources of further information.
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