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Factsheet Researching Your Competitors - An Introduction to
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Product details
Document date January 2010
Document type Business Information Factsheet
Publisher Cobweb Information Ltd
Price £3.99

Product access This is an electronic document in PDF format. You will be sent an e-mail with download instructions shortly after payment.

Contents

When planning to start up a business or enter a new market, it is essential to research your competitors thoroughly to ensure you can differentiate your product or service from your rivals or offer something unique to customers that will make them buy from you rather than someone else.

This factsheet explains what kind of information you should find out about your competitors, and suggests some of the best places to look for it. It also includes hints and tips and sources of further information.

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