Public relations (PR) is concerned with protecting and enhancing a business' reputation while successfully communicating its marketing message to a wider audience. In a world increasingly dominated and influenced by the media, PR has become an important part of modern business. In some circumstances, it can mean the difference between winning or losing clients and customers, even for a small enterprise.
This factsheet looks at the role PR can play in a small business. It describes how professional PR advice may be able to help you, and offers practical suggestions on how to choose the right consultant or agency for your business. It also offers useful hints and tips on choosing the right PR solution for your business and provides sources of further information.
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