A dating agency acts as an intermediary for people who want to meet potential partners and forge new personal relationships. This kind of business operates in various ways but all types of service aim to help their clients form either casual or long-term relationships.
If you operate a traditional, premises-based dating or introduction agency you will meet and interview potential customers to collect their details so they can become members. You will allow other members to view each other's profiles and make contact with prospective partners or set up dates for them. Online dating agencies operate through websites where customers can create their own profiles, communicate with each other via e-mail and instant messaging, and set up meetings themselves.
Some of the UK's biggest online dating agencies include Match (www.match.com) and Dating Direct (www.datingdirect.com). Matchmaking and introduction services are highly personalised services where the operator gets to know their customer through a series of interviews and meetings. They then find suitable matches through their personal contacts and by advertising on behalf of their customer. The County Register (www.thecountyregister.com) is an example of such an agency.
This profile provides information on setting up a dating agency business. It identifies the skills needed, the training available, current market trends, and key trading issues. It also identifies some of the main legislation with which you must comply and provides sources of further information.
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