A Guide to Carrying Out a SWOT Analysis
- Price: £3.60
- Published: April 2017
- Type: Business Information Factsheet
- Format: PDF
A SWOT (strengths, weaknesses, opportunities and threats) analysis is a useful tool for strategic business planning and decision making. It can be used to evaluate a business, project or idea and is often carried out while developing a business plan or marketing plan.
This factsheet explains the benefits of carrying out a SWOT analysis and provides an overview of the SWOT analysis process. It lists a series of useful questions that can help identify business strengths, weaknesses, opportunities and threats. The factsheet also suggests how to use the findings of a SWOT analysis to inform future business strategy.