A Guide to the Trade Descriptions Act 1968

  • Price: £3.60
  • Published: October 2015
  • Type: Business Information Factsheet
  • Format: PDF

The Trade Descriptions Act 1968 (the Act) is one of the UK's longest-standing pieces of consumer legislation and although many of the Act's provisions have been repealed and replaced with new regulations, some remain in force. These include provisions prohibiting false statement of Royal approval or award and the importation of goods bearing false indications of origin.

Most other aspects of the Act, including general provisions making it an offence to mislead consumers about goods and services, have been replaced by the Consumer Protection from Unfair Trading Regulations 2008. Similar provisions protecting traders have been replaced by the Business Protection from Misleading Marketing Regulations 2008, which prohibit a business from advertising products or services in a way that misleads other traders.

This factsheet explains what the Trade Descriptions Act covers, who it applies to and the obligations it imposes on traders.

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