How to become a Women's Fashion Retailer

  • Price: £5.99
  • Published: April 2015
  • Type: Business Opportunity Profile
  • Format: PDF
  • What qualifications and skills are required?
  • What are the key market issues and trends?
  • What are the main trading issues?
  • Legislation
  • Further information

Women's fashion retailers supply fashionable clothing and accessories, typically targeting women looking for mid-market, affordable ranges of quality clothing from established, well-known labels. Some supply ranges of clothing for all occasions, while others specialise in evening or wedding outfits or target particular age groups. Some women's fashion retailers focus on supplying 'high-end' designer clothing, however that is covered separately in BOP 272, Designer Clothing Retailer.

As well as trading from traditional retail premises, some women's fashion retailers trade online and supply items by mail order. Some sell via online marketplaces such as ASOS Marketplace (https://marketplace.asos.com).

This profile provides information about starting up and trading as a women's fashion retailer. It describes the skills required, the training available, the current market trends and the key trading issues. It also explains the legislation that must be complied with and provides sources of further information.

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